Mock Brands

We mock because we care.

Mockery is the act of making light of a person or other thing, sometimes merely by taunting, but often by making a caricature  purporting to engage imitation in a way that highlights unflattering characteristics. Mockery can be done in a lighthearted and gentle way or more pointed and direct.

Mockery appears to be unique to humans, and serves a number of psychological functions, such as reducing the perceived imbalance of power between authority figures and common people. Examples of mockery can be found in literature and the arts.

We mock because we care.